Game of Thrones, Season 2 Home Video Release

Jay Bushman for Campfire NYC/HBO

Jay Bushman was Creative Lead for CampfireNYC's Game of Thrones Season 2 DVD and Blu-Ray release campaign and live event.

Fans were invited to record their own renditions of the Oath of the Night's Watch, led by Jon Snow (voiced by actor Kit Harrington) and then have their voices mixed together with a chorus of others as the soundtrack to an exclusive trailer.

CampfireNYC staged and immersive launch-night event at the Union Square Best Buy in New York City, with live Game of Thrones music performed by YouTube star Jason Yang, food from Inn at the Crossroads - the leading GoT fan-run blog, cookbook, and the live creation of a life-sized Direwolf ice sculpture, a gallery of props from the shows, and exclusive giveaways and prizes.