Welcome to Sanditon
Jay Bushman was the Executive Producer, Co-Creator and Co-Showrunner of Welcome To Sanditon, the follow-up mini-series to The Lizzie Bennet Diaries. Based on Jane Austen's unfinished novel "Sanditon".
A groundbreaking experiment in incorporating user-generated content into the main story canon, Welcome To Sanditon invited the audience to create their own characters to populate the fictional town of Sanditon, California.
In the first weekend, fans created over 600 in-story twitter accounts to role-play their lives in Sanditon. And hundreds of them continue to play, long after the miniseries concluded.