To promote the release of the feature film Watchmen, Six Minutes to Midnight introduced a unique phone/web interactive platform to immerse the user in the world of the film and reveal exclusive stills and clips from the film.

  • On the site, players would receive a phone call from Rorschach, who would show them an inkblot and ask them what they see. When players replied, the site would update in real-time reflecting their answer. Using a proprietary voice-recognition and artificial intelligence system, each user’s experience was different, tailored specifically to their answers.